October is always a tough month for me.
Not only is it my mom’s birthday month but, it was also the month she died. In two weeks, it’ll be seven years since her death.
How coincidental that National Breast Cancer Awareness Month is also October.
This year, I’m beyond proud to announce the 3rd annual breast cancer cause-marketing campaign my sister and I created called: BAKE IT HAPPEN™.
The premise (like last year) is as simple as it is tasty and fun:
Just head over to Bake it Happen and sign up to receive Judy’s celebrated recipes: Earthquake Cookies, Black Bottom Cupcakes and Pumpkin Oatmeal Chip Cookies.
Then, all we want you to do is to bake them (put one of our logos on your packaging) and share your tasty baked goods with everyone, everywhere:
- at your child’s soccer game
- at your board meeting
- at church, at synagogue
- at the gym
- with your neighbors
Don’t forget to snap a photo of your Bake it Happen experience. It could be a picture of you baking, your kids baking, a picture of your baked goods, a picture of people enjoying your goods.
When you upload your picture to @Bake it Happen (our Facebook fan page) –or if you’re not on Facebook, you can email your picture to email@example.com–you’re automatically entered in to win a brand new IPAD and a 3-months mini-of-the-month membership from Baked by Melissa.
But, don’t forget, it gets even better than that.
Every time your share your photos, $2 will be donated to our awesome campaign partner the Pink Pumpkin Patch Foundation! The PPPF works with America’s pumpkin growers who have committed to giving a percentage of proceeds from every pink pumpkin sold this year to organizations involved in breast cancer research.
Last year Bake it Happen helped to raise $15,000 for the Pink Pumpkin Patch Foundation. The money was then awarded as a grant to Dr. Eva McGhee of Charles R. Drew University of Medicine and Science. She will use this money to help continue her Precision medicine-translational research in genomics/genetetics.
We hope you’re inspired to help us Bake it Happen and spread the baking love throughout the month.
We promise you this campaign will be fun, tasty and rewarding at the same time.
So, what are you waiting for?
To get the recipes and more information, please visit our site: Bake it Happen!
Can’t wait to see what’s baking….